Share our passion and our commitment

To be able to professionally run a store as specialized as ours, you have to be enthusiastic. Why ? Because you choose to sell products that are relatively unknown in a market that is dictated by price and not by quality. That's how it is. For a few euros you can buy a ready-made (disposable) pepper mill with pepper grains in any store, but what are you actually buying?

Unfortunately, this is not reserved for pepper. Misled by the eye-catching image of the Moroccan soukh, where spices are piled high and spread their tangle of scents, you can now also see the emergence of ready-to-scoop spices on markets. Consumers don't seem to care about where they come from, how they are treated, how fresh they are? Does the average consumer even remember what a specific spice should smell and taste like?

Perhaps naive, but with our pepper shop - depeperwinkel - we hope to guide consumers on our own journey through spice land. We are not afraid to invest a lot of time in this, both with the explanation on the site and with our tastings.

An important topic in our store is sustainability. That is more than just the production method. Sustainability is also  with respect for biodiversity. This is where our passion is rooted, the realization that the earth does not benefit from mono-cultures, and neither do we - consumers. Mono-cultures are a direct danger to food security - see the diseases among olive trees in Italy and banana trees all over the world - and are increasingly pushing us in a direction that we should not want, the plant as a universal industrial semi-product.

What could be better than plant varieties that thrive in their natural habitat, with cultivation that is specific to a culture, anchored in the living and eating habits of a community? We want to convey that message, hence our unusual, wide range. The price is the consequence of what it costs to produce or collect a spice in this way. In stark contrast to industrially produced spices. Taste and smell the difference yourself!

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