According to the World Health Organization, 60-90% of medicinal and aromatic plants are collected from the wild. The Fairwild foundation is committed to ensuring that products collected in the wild are ecologically, socially and economically sustainable. The whole chain. Our juniper is the only spice to date with this Fairwild label.
Fortunately across the world a realization is growing that sustainable wild harvesting is of eminent importance for the conservation of habitats, also for the income position of the collectors now and 'on the long run'.